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Best Advice - Choosing Photos No. 38
  There many factors that make a good photo.
  • Use photos that are in Focus
  • Use happy people
  • Use photos that are unique
  • Use photos that are relevant
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Best Advice - Choosing Photos No. 39
  We see this too often. Use a photo that is relevant to your business locations. For example, if you are in Chicago Illinois it is Ok to use the American Dollar on your sign. If your in San Pablo Brazil, use a photo with local money. If your in Singapore, Singapore dollars.

This principle applies to product shots. We see Chinese product photos on Australian Signs, American Flags on banners etc. This wrong use of a photo will lose you sales.
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Best Advice - Choosing Photos No. 40
  Children, People and Animal photographs should be a happy and inviting shot. If taking a baby shot, ensure the that the child is clean and bubbly.
Adults should always be wearing clean shoes. This is a main point for marketing, bad shoes equals bad marketing.
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Best Advice - Choosing Photos No. 41
  Scanning a series of photographs. This is an old newspaper trick that you should apply when you intend to place lots of different photos on the one sign.
Scan the images as a block. This means, put all of them under your scanner and perform a large scan. This will give you the same color values for each.
If your shots are too wildly different and have different gloss levels, light values and shadows etc. Take them into a software program like Photoshop, Corel Paint etc and manipulate them their. Keep the original as a reference. It is also worthwhile to learn how to trim and cut the outside shapes of a photo for more manipulation and placement. If you would like the team to do this for, it is a professional service we offer.
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