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	Printing Terminology - Mobile Billboard
	Mobile Billboard – A billboard mounted on a truck or trailer that can become part of traffic flow, or remain parked at specific locations. To make a sign for a mobile billboard, we suggest that a keder sail track system be in place and that you use a banner sign. The banner slides in the 3 left, right, top slides and is tensioned by refitting the lower slide each time a skin is replaced. This makes the wind proof situation wherein the banner sign will not fly off. Very cheap, this is the best solution for making a mobile billboard sign.
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	Printing Terminology - Pantone
	PANTONE® Matching System – Numbering system for identifying 3,000+ colors created through combinations of 14 primary color inks. The Pantone company produces numerous color-matching systems for standard print and computer applications. We recommend that you buy a cmyk pantone color book from their online store. It's invaluable for designers and shows a 'best match' situation before variables of equipment, stock material color affection etc.
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	Printing Terminology - Tiff
	TIFF (Tag Image File Format) – A document format developed by Aldus, Microsoft and leading scanner vendors as a standard for color or grayscale graphics, including scanned images. The quality of the image is determined by its DPI. Bitmap – Graphics constructed of individual pixels arranged in specific patterns. Bitmap-image formats include, by filename extension: Al = Adobe Illustrator Encapsulated PostScript BMP = Windows Bitmap EPS = Encapsulated PostScript GIF = Graphics Exchange Format JPEG or JPG = Joint Photographic Experts Group PCD = Kodak Photo CD PCX = ZSoft Paintbrush Exchange PDF = Adobe Acrobat Portable Document Format PICT, PCT = QuickDraw Picture Format RTL = Hewlett Packard Bitmap Format SCT = Scitex TGA = Targa TIF or TIFF = Tagged Image File Format
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	Printing Terminology - Bleed
	Bleed – Printing an image past where the final print will be trimmed, which allows color to extend all the Way to the edges of the final print. Bleed for Screenprinting is when stock is first oversize and the printing ink extends past the desired finish size of the sign. When dry, the stock is later retrimmed for final sizing. This gives color right to the edges of the Sign. Screenprinting can not be 'one process' bled. It must be a two step process. Suggestion: The team may suggest a thin white line to prevent the additional costs of two steps. Please ask a quick question or send in a draft of your artwork for assessment.
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	Printing Terminology - Clean Color
	Clean Color – Color made from one or two pigments, usually of high saturation. If you design your signs with clean colors in mind, the extra color strength is brighter than mixed digital (ripped) colors. Color Management – Refers to coordination of color among input, display and output devices. In output, color management is often handled on a device-by-device basis by imaging production software (see RIP). In display and other tasks, coordination often comes via device-specific software such as Apple ColorSync or Adobe Photo-shop. Color Modes – Models of tones based upon different coordinate values, such as; hue, luminance, and saturation (HLS); hue, saturation and brightness (HSB); hue, saturation and value (HSV); red, green and blue (RGB); and cyan, magenta, yellow and black (CMYK). Color Separation – Color separations consist of artwork that has been split into component plates of cyan, magenta, yellow, and black in preparation for process printing (CMYK) or into the required number of plates for spot color printing. Each separation prints a single process or spot color. Digital files can be composite separations (all information in one file) or pre-separated (each color on its own page). Posterization – Process of reducing the number of colors in an image. Used to aid in speeding the RIP process for solid-color images, it can greatly affect specific color integrity. This occurs automatically when digital signage occurs and is part of the software. Alterations can not be made. This is why colors may appear different on differnent stocks etc. RIP (Raster Image Processor) – Software and/or hardware used to convert data to bitmap information for processing on a PostScript printer or other digital device. This computer-calculation-intensive process determines 360,000 combinations and color placements to print every square inch of a 300 DPI image using CMYK process colors. Each process color is a color separation. This action is referred to as RIPing or Rasterization.
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